What if someone tries to get around the paywall?

The success of a leaky/metered paywall is tied to the ability to offer a few free articles per browsing session so that your content is fully indexed by Google and can be shared in social media.

Generally publishers are enjoying paid digital subscriptions by metering the content and accepting the fact that a minority will download/share (good thing)/and get around the paywall any way they can. These readers will typically not pay to subscribe.

Things that are practical to help block getting around the paywall

Offer flipbooks (via a WordPress plugin) instead of PDFs. Flipbooks can be set to not be downloadable. You can restrict both PDFs and FlipBooks with each IssueM issue to paid subscribers. Of course the PDF is convenient to print out which is its biggest benefit.

Flipbooks offer a difficult reading experience but do help print sales (and shows off the advertising) since readers can see what a print version looks like. 

You can lock down individual articles if needed in the Visibility Settings box on the post edit screen.

You can also set the meter to 0 (creating a hard paywall) but then your articles won’t show up in search or be shareable. Publishers are moving to this leaky/metered system and away from the hard paywall for the major benefit of new traffic generation.

Locking down 'subscriber only' content: Once you get digital subscriptions under your belt you may want to consider locking down content only for paid subscribers (special issue content, etc) or selling a Super Premium level that requires a higher level of payment for access to unique content. Here is a good example: https://zeen101.com/how-to-make-the-most-of-your-special-content-with-leaky-paywalls-flexibility/

Blocking incognito mode and browser switching. We are in beta with IP blocking to thwart those that switch to incognito mode or a different browser. If you are interested in this get in touch below.

Password sharing can be blocked but creates it's own set of problems: https://zeen101.com/problem-password-sharing/

Try not to worry about it. People that are bypassing paywalls generally won’t pay to subscribe. Most of your audience don't have the time to be bother in 'getting around your paywall'

One final thought: mobile apps are now preferred by 89% of readers for access to publications. If you offered apps to your readers it would increase the value of your publication (as well as increase paid subscriptions) and make it much more difficult to get around the paywall.

UniPress will get iOS and Android apps built for you and integrates with Leaky Paywall and IssueM.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us